Organic Leads
for Law Firms.
We help law firms be found when people search for legal help, acknowledge every enquiry within a minute and book case reviews with the intake questions your team needs.
Reviewed Tomorrow.
- Type of matter
- When it happened
- Where it happened
- Already working with a lawyer?
How Your Customers Search
Three stages, three kinds of page. These are example searches that show the method, not measured volumes.
| Funnel stage | What they are thinking | Example searches | Page we build |
|---|---|---|---|
| Top (TOFU) | “What do I do now?” | what to do after a car accident · how long do I have to file a claim | A plain-language guide |
| Middle (MOFU) | “Do I need a lawyer?” | do I need a lawyer for a minor car accident · how do contingency fees work | A comparison or explainer page |
| Bottom (BOFU) | “I want to speak to someone” | car accident lawyer near me · personal injury lawyer free consultation | A practice area page with case review booking |
The Engine, Applied
What we do at each step for law firms.
- DiscoverThe practice areas you want more of, mapped to what people search after an incident.
- RankPractice area pages, a complete Google Business Profile and clear answers AI tools can describe accurately.
- CaptureA “Request a case review” action on every practice page, click-to-call and a short form.
- QualifyAn instant acknowledgement and intake questions your team approves: matter type, date, location, existing representation.
- ConvertA case review slot booked with reminders, and a polite, prompt reply for enquiries you cannot take.
- MeasureCase reviews booked, signed matters and value by source, compared with day 1.
Example: After-Hours Enquiry to Case Review
Someone reaches out at night. They should not wait until the next afternoon.
- 010 minutesEnquiry
A person submits the case review form at 10 pm.
- 02Under 1 minuteAcknowledgement
An SMS and email confirm the enquiry was received and explain what happens next.
- 03NextIntake questions
The chat asks the questions your firm approved: type of matter, when and where it happened, whether they already have a lawyer.
- 04QualifiedCase review
They pick a case review slot; reminders follow. Your intake team is alerted.
- 05Not a fitPolite reply
Enquiries outside your practice areas get a prompt, courteous reply.
Messages never give legal advice. Your firm approves all wording and applies its own professional and advertising rules.
Results for Law firms
We only publish results from real clients, with their permission and the dates and limits stated.
Services Law firms Use Most
- Search Strategy & SEO Find buyer searches and build the pages that rank for them.
- AI Search Visibility Give AI answers clear, consistent facts about your business.
- GoHighLevel Automation Reply instantly, qualify, book and remind, automatically.
Other industries
Questions From
Legal Owners.
Straight answers for law firms.
Do Automated Messages Give Legal Advice?
No. They acknowledge the enquiry, ask the intake questions your firm approves and book a case review. Your firm approves every word.
How Do You Handle Advertising and Professional Rules?
Your firm applies its own rules for your jurisdiction. We keep claims factual, avoid outcome promises and send copy for your review before anything is published.
Can You Focus on One Practice Area?
Yes. Most firms start with the practice area they most want to grow, and we build its pages and intake first.
What About Confidential Details?
Forms and messages ask only what intake needs to book a review. Sensitive details are left for the conversation with your team.
Do You Guarantee Case Volume?
No. We guarantee the work in the scope. The report shows enquiries, case reviews and signed matters by source, compared with day 1.
Free Audit for
Law firms.
Answer six short questions and get a personal video on your three biggest lead leaks within 24 hours.